My husband is a general contractor and used to use BioFreeze on a regular basis. He now uses this Intense Mint cream and experiences greater relief for his tired, aching muscles than any other product he’s used. This is the best, and a little goes a long way, which I believe makes the price more comparable to other creams. The first time he tried it, it was too intense because he used the same amount as other products. A great product and we highly recommend it.